How far can a company go for customer satisfaction?

We have all heard the saying, “Customer is King” and many companies showcase ‘customer satisfaction’ as one of their guiding principles. But I feel that the bulk of customers today, a.k.a Millennials and Gen Z, are using it to their advantage. They are trying to stretch the extent a certain organization would go for satisfying their customers. Many times it feels like the moral code is taken out of the company’s hands. Let’s take a deep dive into what I mean.